IPO Interview – Warm Morning Brothers

Posted on 13 March 2014

International Pop Overthrow Artist Interview – Warm Morning Brothers –

Warm Morning Brothers

Warm Morning Brothers

PGH is all about helping artists highlight their most recent projects, so let us all know what your latest project is – and tell us about how it was born. What has the initial feedback on it been like?

Simone Modicamore (SM): Our latest project is our third album “Stolen Beauty”. We’ve been working on it for about a year and we recorded the new material in Italy and England. The initial feedback from the listeners who already knew us has been positive and luckily we got positive reviews on magazines and webzines.

The Recording Process:  There are so many interesting ways that music projects come into the world these days compared with what artists had to struggle through years ago.  Take us on the creative arc of how this project came into being and any wisdom that you learned along the way.  Also, what were some of the obstacles or struggles that you encountered when you were working on the project?

(SM): We started working on “Stolen Beauty” after a period while we played gigs and we collaborated with other bands. We began to compose a lot of new ideas and we made a selection of the best ones, then we realized we were ready for a new album. We involved some musicians who usually work with us in our studio and started playing the new songs and recording the first versions. Even though we are a duo, we play with a band when we are making a new record. We also love to enrich our sound with strings so we contacted a string quartet to play on our recordings. Listening to the sound taking form and becoming songs, gave us the inspiration to write the lyrics. Working on this third album, we’ve learned how to express what we have in our mind more quickly and in the most efficient way, compared to our past studio works. This is also thanks to Alberto Callegari of Elfo Recording Studio, the sound engineer who has been working with us since the first album and knows us very well, giving us a big help in the artistic production and also co producing this new album. We don’t usually find obstacles when working on our projects in studio. One problem we sometimes encounter, is that we find it difficult getting the right situation when we play gigs. We are an acoustic duo, we play with low volumes and unfortunately we often find crowded and noisy venues that don’t fit with our kind of show.

Warm Morning Brothers

Are there any particular songs on this project that are special to you or communicate a message that you’d like to share here?

(SM): No, we love them all as our children in the same way, we don’t do any preferences 🙂

As we all know, the music industry has been devastated for many reasons over the past 10 years, what are your thoughts on these changes and are you finding some of the changes helpful to you with getting your music to more people?

(SM): Yes, I know that nowadays selling records is increasingly tough, mostly for us, indie bands who often don’t have a distribution or a record label. I think the secret is being able to move the right way on the web, trying to capture attention not only with music but trying to involve the audience by telling something interesting about us and so on. We make an use of social networks and our web site.

Along the lines of this discussion, it would be really interesting to get your thoughts on what you think the future of ‘music enjoyment’ will look like in the coming years?  How do you personally enjoy and ‘consume’ music?  Any trends you’ve noticed with your own habits compared to, say, 10 years ago?

(SM): I think there are many more ways to enjoy music compared to only 10 years ago. I can listen to my favourite songs by doing a simple web research, using for example sites like Spotify or simply Youtube, without considering the myriad of illegal web sites where you can download whatever you want. I personally don’t agree to getting music using illegal channels because I consider it a lack of respect to the musicians and to the music. I do love to listen to my favorite bands, buying CDs and vinyls as well, because I not only enjoy the music but I consider them like precious objects to collect. In the past two years I started buying digital music as well, as I find it very comfortable and practical to have all of my records in a small iPod, taking it with me wherever I want.

We would love to hear what your plans are with your next project – Are you going to a full CD, an EP or just release songs as you finish them?  Release them digital only or combine physical with the digital or what?

(SM): We just released a full CD of this new album “Stolen Beauty” that’s on our web site www.warmmorning.net where you can find our second album “Too far from the stars” as well and soon also on digital from all e-stores (iTunes, Amazon, etc).

Too Far From The Stars

What are you finding that is working well for your music right now that others may find interesting to hear about?

(SM): I think that listening to our music you can find all you need after a chaotic and hectic day: soft and relaxing sounds, short tales and old school pop music straight from the heart.

Advance apologies: the so-called ‘classic’ questions. What other artists and bands have influenced your music and any particular reason why? Also, push come to shove: “Your Top 5 Albums Of All Time”?  (Pop Geeks really are interested in this, trust us!)

(SM): We’ve been influenced by the folk and pop bands of the sixties and seventies, if I have to give some names I would have to first say the Beatles, the Stones, the Kinks, Donovan, the Zombies and many other bands of the British invasion. But also we adore all the Burt Bacharach works, Henry Mancini, Paul Williams and Roger Nichols, Carol King, the Beach Boys, Mamas and Papas, the Turtles and many many others. We do love to listen to a lot of Sunshine Pop bands like the Friends of Distinction, the Peppermint Rainbow, the 5th Dimension, the Cowsills.

We’re always inspired by those magic sounds and by that attitude to compose music that is second to none.

My 5 Top Albums?? Well it’s pretty hard to decide but I try!

1. The Beatles – Revolver

2. The Turtles – Happy Together

3. Smokey Robinson and the Miracles – Going to a Go-Go

4. The Grateful Dead – American Beauty

5. Neil Young – After the gold rush

We’re always trying to find new music discoveries here at PGH – what are some of your favorite music releases of the last few years?

(SM): I really enjoy Iron and Wine, his latest album Ghost on Ghost, Devendra Banhart with the awesome Cripple Crow, Sondre Lerche with his masterpiece Two Way Monologue, Sharon Jones and the Dap-Kings’ I learned the hard way, all the Scott Matthews works.

Yes, it would be great if most indie musicians could work on music full-time but in reality this is rarely the case for most of them.  I am always asked by music fans, what are the careers or full-time jobs that musicians of the music they are listening to do…so ‘what’s your main gig?!’

My brother (the other Warm Morning) and I are florists.

Okay, last question:  Where can we hear more of your music and any other releases you have?

(SM): You can get our releases visiting our site www.warmmorning.net, you can also get our first album “Silver Rain” on www.shelflife.com. Also you can get our second album “Too far from the stars” on cd from the Shiny Happy Records web Site http://shinyhappyrecords.weebly.com. If you want to get in touch with us or read the latest news visit our Facebook page.

Warm Morning Brothers

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